About Us

At S&A, we pride ourselves on delivering the highest quality builds with no shortcuts. With over 30 years of experience, our mission has remained constant: to provide clients with a seamless, stress-free home building experience grounded in professionalism, innovation, and integrity.

Unlike many builders, we don't just follow trends — we guide our clients through them. Whether it's navigating the complexities of design or choosing the right materials, we offer expert insights that protect home owners from costly mistakes and ensure long-term satisfaction. Our team, including an in-house interior designer and a hands-on president, works closely with every client to ensure their vision is realized down to the last detail.

What We Build

We specialize in fully custom homes — crafted from the ground up to meet the exact lifestyle, taste, and preferences of each client. While we have deep experience in both modern and traditional architecture, we prioritize your personal style above all. No matter the aesthetic, we bring your vision to life with excellence and precision.

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Our Process

We manage every stage of the design and build process in-house. From the first consultation to the final quality check, our team provides end-to-end support. Clients are involved from start to finish, with opportunities to make key decisions or step back and trust our experts. Interior finishes, material selections, layout preferences, and even the smallest details are guided by our professionals—with your lifestyle and preferences at the core of every decision.Our process includes:

In-house design consultations with live samples and swatches
One-on-one meetings with our interior designer (and president when needed)
Transparent feedback, expert recommendations, and complete client approval before any work proceeds

Design Experience

We believe your home should reflect the life you want to live. That's why we begin by understanding your lifestyle goals and vision. Whether it's a family-friendly open-concept layout or a serene, spa-like master suite, we customize the design to meet your needs and help you think through the details you may not have considered.

We also provide solutions that help prevent future regret—steering clients away from common pitfalls with design, layout, or finishes—so the final result is not only beautiful but smart and functional.

Enduring Principles, Evolving Spaces

Sarfraz Afzal, a visionary entrepreneur embarked on his remarkable journey in 1994, laying the foundation of his construction business in the bustling landscape of New York City.

Initially diving into various government construction projects, Sarfraz honed his expertise and built a solid reputation. As he evolved in the industry, he shifted his focus to private construction projects, where his creativity truly flourished. With an eye for detail and a passion for excellence, he transformed ordinary residential structures into breathtaking high-end designs that redefined luxury living. Each project bore the hallmark of his dedication and innovative spirit, establishing Sarfraz as a prominent figure in the competitive world of construction.

Today, his legacy continues to inspire others in the industry, showcasing the power of hard work and vision in achieving extraordinary success.

Building Dreams with Excellence and Integrity

S&A Developers specializes in high-end homes and general contracting, bringing over 30 years of experience to Edison, New Jersey. We are committed to quality and customer satisfaction. Contact us today to bring your visions to life.